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Outside the Box
Hand-Drawn Packaging from Around the World
420 color illustrations
Publication date: 10/06/2015
|In an age of slick, computer-generated type and Photoshopped perfection, hand-drawn packing is enjoying a global resurgence. As shorthand for something more authentic, homegrown, handmade, or crafted, hand-drawn packaging is found on everything from supermarket eggs to Chipotle drink cups. In this exhaustive and lavishly illustrated survey, organized by four types---DIY, art, craft, and artisanal---Gail Anderson pulls back the curtain on the working processes and inspirations of forty letterers, illustrators, and designers from all around the world through insightful interviews, process sketches, and her infectious love of the medium.
"Shows how a twist of a talented wrist helps basic packaging transform into alluring, intriguing design specimens."Graphics.com:
"A satisfying little compendium of hand-drawn packaging design that spans many media and provides an undeniably refreshing counterpart to the slick, all-digitial work that dominates the shelves of our stores."