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The Business of Design
Balancing Creativity and Profitability
75 color illustrations
Publication date: 10/28/2011
|The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.|
Keith Granet formed Granet & Associates founded in 1991 to provide financial and operational management services to the design industry. Keith has over twenty years of experience working in the design industry, beginning with the highly respected firm Gensler (the largest architectural firm in the country), where he was an associate reporting directly to Arthur Gensler.