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TM

Trademarks Designed by Chermayeff & Geismar

Ivan Chermayeff, Tom Geismar

     8.5 × 8.625 in (21.6 × 21.9 cm)
Hardcover
288 pages
266 color illustrations, 55 b/w illustrations
Imprint: PAPress
Publication date: 9/1/2000
Rights: North and South America only
ISBN: 9781568982564


The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark TM is introduced by Stefan Sagmeister.

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