Paul Rand: A Designer's Art
7.5 x 10 inches (19.1 x 25.4 cm)
55 color illustrations, 153 b/w illustrations
Publication date: 11/01/2016
|If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
Paul Rand (1914--1996) was educated at the Pratt Institute, Parsons School of Design, and the Art Students League. He taught design for more than thirty years at Yale University. He designed many posters and corporate identities, including the logos for IBM, UPS, and ABC.
"Rand was one of the guiding lights in the transformation of postwar American graphic design from "soft" to "hard," and because his book presents images and ideas that evolved over all the decades of that development, it almost acts as a time-lapse that lets us watch the changes unfold."
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