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Type on Screen
A Critical Guide for Designers, Writers, Developers, and Students
Ellen Lupton

ISBN 9781616891701
Publication date 05/15/2014
7 x 8.5 inches (17.8 x 21.6 cm), Paperback
208 pages, 200 color illustrations, 75 b/w illustrations
Rights: World;

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The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies, from electronic publications and websites to videos and mobile devices, this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
  • Ideal textbook for college-level courses in web design, interaction design, and motion graphics
  • Packed with illustrations from the international design community
  • Accompanied by a companion website,, that provides live demonstrations of screen-based hierarchies, interfaces, logotypes, and animations

Ellen Lupton is the author of thirteen books with Princeton Architectural Press, including Thinking with Type (more than 150,000 sold and translated into ten languages), Graphic Design: The New Basics, and Graphic Design Thinking


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