This site is the on-line companion to the book Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students, by Ellen Lupton (Princeton Architectural Press, 2004). The book includes essays, examples, and practical guidance that does not appear on this site. BUY THE BOOK

Site updated 11.28.07

letter text grid

ANATOMY
Letters are built like people.
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X-HEIGHTS
“Do I look fat in this paragraph?”
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SIZE
Measuring letters.
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FONTS AND FAMILIES
Good fonts come from good families.
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SCREEN FONTS
Antialiased and bitmap typefaces.

 

 

 

KERNING
The space between letters.
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TRACKING
The overall spacing of a text.
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LINE SPACING
The distance from baseline to baseline.
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ALIGNMENT
Arranging text into columns.
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HIERARCHY
Use typographic cues to organize content.

SINGLE-COLUMN GRID
The most common page design.
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MULTI-COLUMN GRID
Dividing space into vertical bands.
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HORIZONTAL ANCHORS
Use lateral divisions to strengthen your page.
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MODULAR GRID
Complex grids have uniform divisions both vertically and horizontally.

   

TRY THIS PROJECT!
Calendar project for typography students. Design and publish your own calendar as a class project.

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TYPE CRIMES LECTURE!
Make the World Safe for Typography (pdf)

 

 

 

SPECIAL CHARACTERS
Pop-up window with handy key strokes.
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CRIMES AGAINST TYPOGRAPHY
Bad things happen to good characters.
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THE PERSONALS
A fontographic dating game.
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FREE ADVICE
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ERRATA

 

 

 


TOOLS FOR TEACHERS
Syllabus, lecture, handouts, and project ideas for your own classroom.
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BIBLIOGRAPHY

Books about design history, theory, and practice.
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LINKS
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ABOUT THE AUTHOR
Ellen Lupton
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BUY THE BOOK
Review copies are available for educators.