Simple The most basic newsletter is printed on letter-size paper (8 1/2 x 11 inches), using clean, simple text.
Somewhat Simple A more elaborate newsletter might be printed on tabloid-size paper (11 x 17 inches). Folded in half, a tabloid sheet becomes a letter-size document with four pages. The newsletter shown here adds illustrations to the basic typographic mix, and it utilizes a second color (spot color) throughout the design.
Going “E” The most cost-efficient newsletter is an electronic one. You have no printing and paper costs, and your distribution can be basically free of charge, since the newsletter is sent like e-mail. (Be mindful of anti-spam laws, though.) |