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D.I.Y. Design It Yourself
Chapter Topics

Basic design
Blogs
Books (blank)
Books (printed)
Brands
Business cards
CD and DVD packaging
Embroidery
Envelopes
Flyers
Gifts
Housewares
Invitations
Kids
Logos
Newsletters
Note cards
Photo albums
Postcards
Presentations
Press kits
Stationery
Stickers
T-shirts
Tote bags
Web sites
Wall Graphics
Zines
Interviews

 

A newsletter is a small-scale newspaper that targets a specific audience. A relevant newsletter begins with relevant content, so start by gathering the information you need from your various constituents and contributors. The editor (who may also be the designer, art director, photographer, and subscription manager) decides what information is most important, what headlines and subheads are needed, and how the content should be illustrated.

 

Simple The most basic newsletter is printed on letter-size paper (8 1/2 x 11 inches), using clean, simple text.

Somewhat Simple A more elaborate newsletter might be printed on tabloid-size paper (11 x 17 inches). Folded in half, a tabloid sheet becomes a letter-size document with four pages. The newsletter shown here adds illustrations to the basic typographic mix, and it utilizes a second color (spot color) throughout the design.

Going “E” The most cost-efficient newsletter is an electronic one. You have no printing and paper costs, and your distribution can be basically free of charge, since the newsletter is sent like e-mail. (Be mindful of anti-spam laws, though.)

 

 
 
 
 
Why D.I.Y.? Resources Buy the Book Authors Downloads MICA Chapter Topics