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Uncommon Copy Flyers are
commonplace, so make yours look different. A smart layout and bold
graphics can provoke a double-take, while interesting text will
seal the deal, drawing the viewer in for a closer look. Clever copy
may eliminate the need for any picture at all. Play with puns, rhyming,
and clichés. When your wording is nailed down, think about
scale. Don’t be afraid to make a word so huge it flows off
the page. On the other hand, small, well-placed text can sometimes
attract the eye better than big type, because the open space allows
the eye to focus in.
Reproduction If photocopying
is your method of reproduction, embrace the look and feel of the
medium. Copy centers generally have powerful machines that can deliver
an intense and solid coat of black. Take advantage of this by creating
the illusion of painting white on black paper. (The copier at your
school or office may not be up to that kind of performance.) While
reproducing your work in color will cost more, it can help your
flyer stand out from the pack. If you can’t afford color copies
or prints, try copying in black on colored paper. Note: ink jet
prints will wash off in the rain.
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