Outside the Box
Hand-Drawn Packaging from Around the World
420 color illustrations
Publication date: 10/06/2015
|In an age of slick, computer-generated type and Photoshopped perfection, hand-drawn packing is enjoying a global resurgence. As shorthand for something more authentic, homegrown, handmade, or crafted, hand-drawn packaging is found on everything from supermarket eggs to Chipotle drink cups. In this exhaustive and lavishly illustrated survey, organized by four types---DIY, art, craft, and artisanal---Gail Anderson pulls back the curtain on the working processes and inspirations of forty letterers, illustrators, and designers from all around the world through insightful interviews, process sketches, and her infectious love of the medium.
Editorial ReviewsManhattan Book Review:
"This belongs in the library of every design firm, packaging company, design class, and advertising agency."Print magazine:
"In addition to the visual playground---featuring work by Pentagram, Sagmeister & Walsh, Jon Contino, Louise Fili, Daniel Pelavin, Dana Tanamachi and many others---the book offers strong commentary from the makers whose work is featured throughout."Graphics.com:
"A satisfying little compendium of hand-drawn packaging design that spans many media and provides an undeniably refreshing counterpart to the slick, all-digitial work that dominates the shelves of our stores."Gizmodo:
"Shows how a twist of a talented wrist helps basic packaging transform into alluring, intriguing design specimens."Manhattan Book Review:
"This belongs in the library of every design firm, packaging company, design class, and advertising agency."