Graphic Design

The New Basics Revised Second Edition

Ellen Lupton, Jennifer Cole Phillips


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     8 × 9 in (20.3 × 22.9 cm)
248 pages
440 color illustrations
Publication date: 07/14/2015
Rights: World
ISBN: 9781616893323

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Ellen Lupton is the author, coauthor, or editor of 13 books with PAPress, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is hte recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007

Jennifer Phillips is Principal of J. Cole Phillips Design--a design studio specializing in visual identity and branding, as well as packaging, environmental and new media design for the arts, education, and corporations. She is Associate Director of the Graphic Design MFA program at the Maryland Institute College of Art. She was an Advisory Board Member, American Institute of Graphic Arts, Baltimore Chapter, 2001-2007 and has received awards from Graphic Design USA, The Art Directors' Clubs of New York and Metropolitan Washington, and AIGA 50.

Editorial Reviews

Print magazine:

"A longstanding excellent primer, in an equally excellent updated edition."

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