Graphique de la Rue
The Signs of Paris
360 color illustrations
Publication date: 09/01/2015
|Paris is a city of pure enchantment, and everyone who loves the City of Light has a Parisian muse, from the Tour Eiffel to creme caramel. For celebrated graphic designer and incessant flaneur Louise Fili, it's the city's dazzling signage. For more than four decades, Fili has strolled picturesque Parisian rues and boulevards with map and camera, cataloging the work of generations of sign craftsmen. Graphique de la Rue is Fili's photographic diary of hundreds of Paris's most inventive restaurant, shop, hotel, street, and advertising signs. Classic neon cafe signs are juxtaposed with the dramatic facades of the Moulin Rouge and the Folies Bergeere. Colorful mosaics cheerfully announce hotel entrances, department stores, fishmongers, even public toilets. Hector Guimard's legendary entrances to the Paris Metro stations brush elbows with graceful gold-leaf and dimensional Art Deco, Futurist, or Art Nouveau architectural lettering, as well as whimsical pictorial signs (giant eyeglasses announce optiques, and oversized hanging shears indicate a knife and scissors maker). A major influence on Fili's own work, many of these masterpieces of vernacular design, now destroyed, live on solely in this book, a typographic love letter to Paris sure to inspire designers and armchair travelers alike.
"Fili's book comes at an important time, when such original signs are being replaced by their cheaper, poorly designed, and mass-produced versions ... .Fili's book is a typographic love letter to Paris, one that will both immortalize these signs and inspire the imaginations of designers and travelers alike."The Daily Beast:
"In each photograph one can see how delicately Fili composed the frame to truly communicate the aesthetic of each sign within their space ... .enjoy a selection of the bold signs that frame the cities of Paris through their declarations of presence while [providing] insight into the city's rich history."Architectural Digest:
"In the new book Graphique de la Rue: The Signs of Paris, graphic designer and photographer Louise Fili presents hundreds of images that unveil the charm from the City of Light."Form:
"I stand in awe of Louise Fili's achievement in Graphique de la Rue: The Signs of Paris. The range and quality of her selections are exemplary; it's as though one were there, gazing down at the mosaic pavements of the passages or up at vintage neon (which Paris pioneered a century ago) ... .For graphic designers, this is a must have."Fast Co.Design:
"It's enough to make you want to pack your bags and trace Fili's footsteps through the streets."Boing Boing:
"A brilliant book of eye candy that inspires me every time I open it."Print magazine:
"In this book, Fili has graciously done what so many travelers have kicked themselves for forgetting to do in the City of Light: She documented the design at every corner. A lovely concentrated look at the city."