Designing For Social Change

Strategies for Community-Based Graphic Design

Andrew Shea


     7 × 8.5 in (17.8 × 21.6 cm)
160 pages
146 color illustrations
Publication date: 3/12/2012
Rights: World
ISBN: 9781616890476

Some call it design for the greater good. Others call it social design. Whatever you call it, it's clear that an altruistic impulse is on the rise in the design community. Our latest Design Brief, Designing for Social Change, is a compact, hands-on primer for graphic designers who want to use their unique problem-solving skills to help others. Author Andrew Shea presents ten proven design strategies for working effectively with community organizations. These strategies can frame the design challenge and create a checklist to keep a project on track. Twenty inspiring case studies illustrate how design professionals and students approach unique challenges when working on a social agenda. Case studies range from creating a map of services for the homeless community in Santa Monica to helping a poor neighborhood in Chicago by designing a donation website to raising awareness about home safety hazards among parents in Baltimore. Designing for Social Change provides design educators a valuable teaching resource and designers an essential set of tools to use in their practice.

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