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Graphic Design Thinking

Beyond Brainstorming

Ellen Lupton

$24.95

     7 × 8.5 in (17.8 × 21.6 cm)
Paperback
184 pages
240 color illustrations, 125 b/w illustrations
Publication date: 9/1/2011
Rights: World
ISBN: 9781568989792


Creativity is more than an inborn talent. It is a hard-earned skill that, like all skills, improves with practice. Graphic Design Thinking explores a variety of techniques---from quick, seat-of-the-pants approaches to more formal research methods---for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas, and creating form. Visual demonstrations and case studies show the design processes and solutions at work. Featuring best-selling author Ellen Lupton's hands-on, accessible approach to instructional writing, this most recent addition to the Design Briefs series will help designers create projects that satisfy clients, users, and themselves.


Ellen Lupton is a writer, curator, designer, and educator. She is director of the Graphic Design MFA Program at Maryland Institute College of Art (MICA), where she also serves as director of the Center for Design Thinking. Her books include Thinking with Type, Indie Publishing, Graphic Design: The New Basics, Exploring Materials, D.I.Y.: Design It Yourself, Design Your Life, among others.

Jennifer Phillips is principal of J. Cole Phillips Design. She is also associate director of the Graphic Design MFA program at the MICA. Phillips coauthored Graphic Design: The New Basics with Lupton. She currently serves on the AIGA Advisory Board.


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