Thinking with Type, Second, Revised, Expanded Edition

A Critical Guide for Designers, Writers, Editors, & Students

Ellen Lupton


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     7 × 8.5 in (17.8 × 21.6 cm)
224 pages
100 color illustrations
Publication date: 9/22/2010
Rights: World
ISBN: 9781568989693

Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type ( has been revised to reflect the new material in this second edition.

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Ellen Lupton is one of America's preeminent design educators. Her books include DIY: Design It Yourself, Graphic Design: The New Basics (with Jennifer Cole Phillips), and several others. She is curator of contemporary design at Cooper-Hewitt, National Design Museum in New York, and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore.

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