Times Square Style

Graphics from the Great White Way

Vicki Gold Levi, Steven Heller

     8 × 8.75 in (20.3 × 22.2 cm)
144 pages
225 color illustrations, 25 b/w illustrations
Publication date: 10/1/2004
Rights: World
ISBN: 9781568984902

Before there was Vegas, and long before there was "reality television," there was Times Square. For a century, it has stood as the blazing Crossroads of the World; the sometimes magical, sometimes tawdry, but always spectacular epicenter of American commercial culture.

Times Square Style is a visual compendium of the energy and dazzle and glamour that made the Great White Way the most famous--and notorious--place in America's most famous--and notorious--city. From Ziegfeld's Follies and George White's Scandals to titanic signs with screaming type--Drink Pepsi! Smoke Camels! Good to the Last Drop!--to burlesques with dancing girls in short, short skirts, this book brings to colorful life a trove of arcane, lost, and otherwise forgotten promotions, signs, flyers, programs, posters, records, napkins, advertisements, billboards, and other works of ephemera large and small.

Times Square Style is published on the centennial anniversary of this defining American place, with more than 200 color images and 25 vintage black-and-white prints.

Vicki Gold Levi is co-founder of the Atlantic City Historical Museum. Steve Heller is senior art director of the New York Times and an internationally renowned graphic design historian. Together Levi and Heller authored Cuba Style. Both authors live in New York City.

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