Choose a category to browse ...

academic
activism
adult trade
american
animals
architects
architecture
art
biography
book design
building types
buildings
campus guides
childrens
classiciam
craft
criticism
design
digital design
ecology
furniture
games
gardens
graphic design
green
guidebook
historic
houses
how-to
illustration
industrial design
installation art
interior design
journals
landmarks
landscape architecture
landscapes
maps
materials
modernism
monograph
monuments
nature
note cards
paper goods
parks
photography
regionalism
religious
science
theory
tote bags
typography
typology
urbanism
utopias
visual culture
woodworking
in-stock today

×


The Transformer

Principles of Making Isotype Charts

Marie Neurath, Robin Kinross

     8.3 × 10.75 in (21.1 × 27.3 cm)
Paperback
80 pages
Publication date: 6/1/2009
Rights: North and South America only
ISBN: 9780907259404


Isotype (International System of Typographic Picture Education) is a system of pictograms designed to commu-nicate complex information in a nonverbal way. Developed in 1936 by a team of sociologists lead by Otto and Marie Neurath, this process of "transforming" data into visual form has strongly influenced the fields of graphic design. The Transformer: Principles of Making Isotype Charts< is the first English-language primer on Isotype--the foundation of the modern-day pictographic signals found in airports, train stations, highway signs, and computer interfaces. Featuring illustrated examples and essays, including a previously unpublished essay by Marie Neurath, The Transformer is a long-overdue appreciation of an important moment in the history of visual communication.


Marie Neurath (1898=1986), worked with Otto Neurath, the founder of Isotype, from 1925 to his death in 1945. She continued this work after 1945 until her retirement in 1971.

Robin Kinross completed a postgraduate dissertation on Isotype at the University of Reading in 1979; afterwards he worked with

Marie Neurath on translations and editions of Otto Neurath's writings, as well as publishing essays on Otto Neurath and Isotype.

This book is a long-delayed outcome of his Isotype activity.


Reader Comments

hX0


Related Titles