Type Now

A Manifesto

Fred Smeijers

     5.7 × 8.7 in (14.5 × 22.1 cm)
144 pages
16 color illustrations
Publication date: 4/1/2004
Rights: North and South America only
ISBN: 9780907259244

With the desktop publishing revolution of the 1980s, typographic design came within the reach of anyone with a home computer. Since that time, we have seen a boom in the production of new fonts. This book takes stock of what was achieved during this protean period. Smeijers, a first-generation digital type designer, knows the possibilities of computer technology, but nevertheless argues for the continuing validity of the traditional skills of drawing and shape-making. He suggests that the trends of the recent past are already exhausted. As new industry standards are introduced, font design must again become a job for engineers rather than self-trained designers. The book concludes that the number of new fonts being introduced must be reduced, and it ends with a proposal for a new "moral code" for type designers.

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