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Instant
The Story of Polaroid
Christopher Bonanos

ISBN 9781616890858
Publication date 9/12/2012
6 x 9 inches (15.2 x 22.9 cm), Hardcover
192 pages, 100 color illustrations
Rights: World; ( 9,473 .0)

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$24.95     ADD TO CART

Available for the Kindle at amazon.com.


Pictures in a minute! In the 1950s, 60s, and 70s, Polaroid was the hottest technology company on Earth. They were an innovation machine that cranked out one irresistible product after another. It was even the company after which Steve Jobs is said to have modeled Apple, and the comparison is true. Jobs's hero, Edwin Land, Polaroid's visionary founder, turned his 1937 garage startup into a billion-dollar pop-culture phenomenon. Instant: The Story of Polaroid, a richly illustrated, behind-the-scenes look at the company, tells the tale of Land's extraordinary and beloved invention. From the introduction of Polaroid's first instant camera in 1948 to its meteoric rise and dramatic collapse into bankruptcy in the 2000s, Instant is both a cautionary tale about tech companies that lose their edge and a remarkable story of American ingenuity. Written in a breezy, accessible tone by New York magazine senior editor Chris Bonanos, this first book-length history of Polaroid also features colorful illustrations from Polaroid's history, including the company's iconic branding and marketing efforts.




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Editorial Reviews


Hyperallergic:
"Instant whets the appetite of anyone casually, not technically, interested in the history of instant photography, and offers a new look at an old company for a young generation of photo buffs."

NPR.com:
"Christopher Bonanos tells Polaroid's story with fluid, energetic prose that mirrors the thrilling arc of the company's story, twining together technology, fine art, business, design and pop culture into a 175-page powerhouse. Whether you pick it up because you loved your old Polaroid camera or because you want to find out why Steve Jobs modeled Apple after the Polaroid company, you'll be delighted by this pithy snapshot of a true American icon."

Fortune.com:
"Instant: The Story of Polaroid clocks in at a slim 192 pages, but it manages to be three books in one: a thoroughly charming, fact-filled stroll through the life and times of Edwin Land and the incredible company he built; a brief, poignant recap of Polaroid's plunge from the heights into not one but two wrenching bankruptcies; and a small but lovely collection of Polaroid images taken by well-known artists. Christopher Bonanos's well-researched and well-written book features a terrific Andy Warhol photo of Liza Minnelli, self-portraits by Chuck Close and Robert Mapplethorpe, and a David Hockney collage, along with photos by Walker Evans, Andre Kertesz, and William Wegman. It also includes several photos by Ansel Adams, who signed on as a $100-a-month Polaroid consultant in 1949, when the company made its first move into photography."

Publishers Weekly:
"Offers up a concise and in-depth cultural history of Polaroid and its brilliant and charismatic leader, Edwin Land. Amidst its carefully constructed narrative of Polaroid's rise, demise, and renaissance.... Land and Polaroid's story are remarkable."

ARTnews:
"Indeed, Polaroids innovation of the instant picture was not only groundbreaking in its own time; it laid the foundation for how we relate to photography today. Bonanos details how, in a 1970 speech outside Boston, Land predicted that one day we would use a camera like a 'telephone.' It would become, the inventor said, 'something that was always with you.'"

Brain Pickings:
"A fascinating tale of rapid rise, catastrophic collapse, and the riveting ride between the two, at once told like never before and strangely familiar in its allegorical quality... brimming with lessons for modern tech mavericks."

New York:
"Traces the rise and fall of the company founded by snapshot visionary Edwin Land--the Steve Jobs of his time."

Details.com:
"This cultural history of the eccentric camera company-which has fair claim to being the Apple of the '60s-is simultaneously breezy and deeply researched, making it the perfect compulsive reading for design enthusiasts and Instagram addicts alike."



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