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The Business of Design
Balancing Creativity and Profitability
Keith Granet

ISBN 9781616890186
Publication date 10/28/2011
8 x 10 inches (20.3 x 25.4 cm), Hardcover
208 pages, 75 color illustrations
Rights: World; Carton qty: 16; ( 2,406 .0)

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Available for online reading at ebrary.com (subscription or short-term rental required)
Available for the Kindle at amazon.com.


The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.



Keith Granet formed Granet & Associates founded in 1991 to provide financial and operational management services to the design industry. Keith has over twenty years of experience working in the design industry, beginning with the highly respected firm Gensler (the largest architectural firm in the country), where he was an associate reporting directly to Arthur Gensler.

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Editorial Reviews


USA Today:
"In an industry perceived more for its beauty than its money-making ability, Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could be applicable to any small-business owner."

Veranda.com:
"Granets book isn't about designing a room, its about designing a career, or giving an existing one a better bottom line."

The New York Times:
"Mr. Granet has become to decorators what Swifty Lazar was to screenwriters and starlets."

AIArchitect.org:
"Keith Granet's new book The Business of Design is especially welcome... His Los Angeles company, Granet and Associates, provides management consultant services to some of the best-known architecture and interior design offices in the country."

Lonnymag.com:
"A comprehensive and approachable guide to making a living while following your bliss... Filled with helpful (and attractive) illustrations and easy-to-follow advice tailored specifically to the needs of creative types. "

charlesandhudson.com:
"This guide is great not only for designers but also clients who want to make sure they receive the best value and service for their money spent."

Interior Design:
"The book is truly encyclopedic, offering advise and practical examples... Interviews with five eminently successful designers (including Interior Design Hall of Fame members Michael Graves, Victoria Hagan, and Richard Meier) join the nuts-and-bolts information. "

KMD Interior Design blog:
"He just published his first book, aptly named The Business of Design and of course, I had to purchase it after hearing just a little bit of all that he has to share on building a successful design business."

mollyloot.com:
"And finally, for all of you peeps in the design world, I present Keith Granet's book, The Business of Design. For those of you who don't know Mr. Granet, he is the genius behind the expanding careers of Mary McDonald, Commune and Amanda Nisbet as well as established big names like Charlotte Moss and Anouska Hempel. I can guarantee I will be reading this from cover to cover to see how he makes the magic happen"

Maison21.com:
"An easy read, full of practical advice, delivered in a way that you are constantly reminded this book was written by a real person with a wealth of real experience, and not merely a dry, dull, textbook written by a faceless committee."

EMI Interior Design blog:
"The Business of Design is a great book because it has something for everyone. Whether you are a student of design, just starting out or a seasoned designer like myself, you will learn something from this book about running a successful business and how to help your business make money."



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