Publication date 9/1/2011
7 x 8.5 inches (17.8 x 21.6 cm), Paperback
184 pages, 240 color illustrations, 125 b/w illustrations
Carton qty: 30;
( 4,191 .1)
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Creativity is more than an inborn talent. It is a hard-earned skill that, like all skills, improves with practice. Graphic Design Thinking explores a variety of techniques---from quick, seat-of-the-pants approaches to more formal research methods---for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas, and creating form. Visual demonstrations and case studies show the design processes and solutions at work. Featuring best-selling author Ellen Lupton's hands-on, accessible approach to instructional writing, this most recent addition to the Design Briefs series will help designers create projects that satisfy clients, users, and themselves.
Ellen Lupton is a writer, curator, designer, and educator. She is director of the Graphic Design MFA Program at Maryland Institute College of Art (MICA), where she also serves as director of the Center for Design Thinking. Her books include Thinking with Type, Indie Publishing, Graphic Design: The New Basics, Exploring Materials, D.I.Y.: Design It Yourself, Design Your Life, among others.
Jennifer Phillips is principal of J. Cole Phillips Design. She is also associate director of the Graphic Design MFA program at the MICA. Phillips coauthored Graphic Design: The New Basics with Lupton. She currently serves on the AIGA Advisory Board.
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Communication Arts :
"Adds the crucial final step of making forms to complete the design process... Beyond Brainstorming will appeal to anyone who understands they don't have to sit and wait for inspiration. These creative methods can loosen up thinking practices and inspire imagination."
"Graphic Design Thinking explores a variety of techniquesfrom quick, seat-of-the-pants approaches to more formal research methodsfor stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas, and creating form. Visual demonstrations and case studies show the design processes and solutions at work."
"Put down that beach read and get a headstart on autumnal productivity with Graphic Design Thinking: Beyond Brainstorming (Princeton Architectural Press), the hot-off-the-presses, fully illustrated guide to creativity by Ellen Lupton. The writer, curator, designer and educator guides readers through techniques ranging from rapid-fire strategies for defining design problems to formal research methods that yield fresh ideas. Lupton's creativity boot camp includes ample visual demonstrations and case studies that demonstrate the design processes and solutions at work. Pick up a copy today and hit the ground running (and creating) after Labor Day."
"I am thrilled to share with you the book that I think should be on every creatives bookshelf: Graphic Design Thinking: Beyond Brainstorming by Ellen Lupton....This book isnt just for graphic designers its for illustrators, copywriters, project managers anyone who routinely solves problems (although its mostly geared towards those who are in the visual arts)....An open mind is best when you read the book who knows what youll learn (or re-learn?)"
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