How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.
Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design--from a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and is quickly becoming the standard reference work in design education.
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Ellen Lupton is the author, coauthor, or editor of 14 books with PAPress. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is hte recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007.
Jennifer Phillips is Principal of J. Cole Phillips Design, a design studio specializing in visual identity and branding, as well as packaging, environmental and new media design for the arts, education, and corporations. She is Associate Director of the Graphic Design MFA program at the Maryland Institute College of Art. She was an Advisory Board Member, American Institute of Graphic Arts, Baltimore Chapter, 2001 2007 and has received awards from Graphic Design USA, The Art Directors' Clubs of New York and Metropolitan Washington, and AIGA 50.
Basic Training, Step Inside Design:
"A tome on the basics of form. (Graphic Design:The New Basics) illuminates te gray areas between software and visual thinking, and as the introduction states, shows how to build richness and complexity around simple relationships."
"Explains the key concepts that inform design work, including point, line, plane, scale, hierarchy, layers and transparency. "
"Ellen Lupton and Jennifer Cole Phillips introduces key concepts of visual language in graphic design."
Design on the verge: Diva of D.I.Y., Style:
"With her tousled blond hair, cheery demeanor and casual clothes, the 44-year-old Lupton looks barely older than her students. As she passes one on campus, he fixes on the book shes holding, Graphic Design: The New Basics.Is that the only copy? he asks excitedly.Indeed it is. Scheduled to come out in May, Lupton says she hopes it will become te definitive textbook for the next ten years. "
— Lisa Simeone