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Catalog
The Illustrated History of Mail Order Shopping
Robin Cherry
This book is Out of Print

Available for online reading at ebrary.com (subscription or short-term rental required)
    

7 x 9 inches (17.8 x 22.9 cm)
Hardcover
272 pages
375 color illustrations, 125 b/w illustrations
Publication date: 11/1/2008
Rights: World
ISBN: 9781568987392
Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie


Robin Cherry worked in direct marketing for over 18 years at Time, Inc., Rodale, and Dow Jones. At Time Inc., she was a Vice President for Member Acquisition at Book-of-the-Month Club; at Rodale, she was publisher of Organic Style books. For the past two years, she has been a freelance writer. She is currently a contributing editor for Lexus, a custom-published magazine sent to over one million luxury car owners. She has also written for Tavel + Leisure, Wine Country Living, and MSN. She has an MBA from the Tuck School at Dartmouth College and a B.A. in history from Carleton College.

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