Paul Rand:
Conversations with Students
Michael Kroeger

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.


Michael Kroeger is a professional designer and educator living in Cincinnati, Ohio. He is currently an Assistant Professor working for the College of Mount St. Joseph. Professor Kroeger teaches the junior level in the Graphic Design area and a new course called Advanced Web & Interactive Design in the iDesign Program. Kroeger is head of the iDesign Program at MSJ.

He was president of the American Institute of Graphic Arts (AIGA) Phoenix Chapter. Kroeger traveled to Brissago, Switzerland to study with Armin Hofmann, Paul Rand, Wolfgang Weingart, Philip Burton, and Herbert Matter. He received a Master of Fine Arts (MFA) degree from the Rhode Island School of Design in Providence, Rhode Island.
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Editorial Reviews

Required Reading, CMYK:
"Designer Jessica Helfand pens a wonderful portrait of her cantankerous-yet-endearing theisis adviser at Yale, while University of Cincinnati professor Gordon Salchow recalls how Rand lmbasted thhe schools sub-par Danish modern furniture during a visit. It was an important postgraduate lesson concerning design that enhanced my understanding, future standards an respect for Paul. You might feel that too." — Glen Helfand (April 1, 2008)

book report: paul rand - conversations with students, designboom:
"At just 80 pages paul rand: conversations with students is a quick read. beginners and well-versed design professionals alike will be informed by rand's words and thoughts on varied topics ranging from design philosophy to design education. the dialogue is broken up with images of rand and full page quotes such as 'everything is design. everything' and 'it's important to use your hands, this is what distinguishes you from a cow or a computer operator'. To read the full review on designboom.com click HERE. " (October 6, 2009)

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