Fresh Dialogue 7:
Making Magazines
AIGA New York Chapter , James Truman

The New York Chapter of AIGA's Fresh Dialogue series brings together emerging designers in annual panel discussions and provides them with a forum to talk about their work, thoughts, and ideas. Fresh Dialogue 7: Making Magazines presents three young publishing gurus who are reinventing how magazines are made. They've thrown off the templates and formulas of traditional publishing in favor of new and innovative approaches to magazine making. Representing the next generation of publishing kingpins, the book features Tod Lippy, creator of the luscious biannual arts publication Esopus; Lisa Farjam, the force behind Middle-East culture magazine Bidoun; and master storyteller David Haskell, editor-in-chief of Topic magazine. The moderator is magazine industry mover, shaker, and supreme tastemaker James Truman.


Tod Lippy is the editor of Esopus magazine and president of the Esopus Foundation Ltd. He was the editor and cofounder of Scenario: The Magazine of Screenwriting Art (1994–97), the publisher and coeditor of Publicsfear magazine (1992–94), and a senior editor at Print magazine from 1990–1997. His book of interviews, Projections 11: New York Film-Makers on Film-Making, was published by Faber & Faber in 2000. Lippy's 1999 short film, Cookies, was featured in over 20 film festivals in the U.S. and abroad.



Lisa Farjam was born in New York in 1977. After graduating from Bard College in 2000 with a BA in Writing, she went on to gain her teaching degree at Columbia University. In 2003 she worked as a secretary to the Iranian delegation of UNESCO in Paris before founding Bidoun, the first contemporary arts and culture magazine with a focus on the Middle East, with Brian Ackley. Bidoun launched its first issue in the Spring of 2004. In two years the magazine has grown from 5,000 to 15,000 copies distributed worldwide, and is heralded as the barometer of contemporary culture from and about the Middle East.



David Haskell is the editor-in-chief of Topic Magazine, which he founded in 2001 at Cambridge University. In 2003, he moved the magazine to New York, where it developed its design identity and sharpened its focus on first-person narrative. He has since spoken about Topic at Yale as a Francis Visiting Editor, at the Columbia School of Journalism and to the staff of The Nation. Haskell graduated Phi Beta Kappa from Yale University as a 2000 Truman Scholar and a 2001 Gates Cambridge Scholar. In addition to Topic, he serves as Executive Director of the Forum For Urban Design.



James Truman is the CEO & Managing Editor of LTB Media, publishers of Art & Auction, Modern Painters and other art-related magazines. For eleven years he served as Editorial Director of Conde Nast in New York, overseeing such titles as Vogue, Vanity Fair, GQ and Wired, and launching several new magazines, including Lucky and Domino. Previously he had been Editor in Chief of Details magazine for four years. He began his journalism career in London, and moved to New York in 1981 as a writer/editor of the groundbreaking British magazines The Face and Arena. He lives in Manhattan.
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Editorial Reviews

Pick of the Month, Creative Review:
"This elegantly designed transcription of the event gives an entertaining insight into the multitude of perils that may beset the independent publisher, along with useful tips to help those crazy enough to attempt it anyway." (June 2007)

CMYK:
"True to its subject its a quick read - and inspiring too. While none of the panelists make the work sound easy, most likely theyll reanimate your dreams of pursuing that magazine idea you just cant get out of your head." (July 1, 2007)

"Starting their own publication is a dream that no doubt most designers, editors and readers out there have entertained. In this day and age, it may seem likely to remain just that - a fantastical, delusional, absurd, half-cocked, halucinatory dream..." (May/June, 2007)

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