Geometry of Design:
Studies in Proportion and Composition
Kimberly Elam

At last, a mathematical explanation of how art works presented in a manner we can all understand. Kimberly Elam takes the reader on a geometrical journey, lending insight and coherence to the design process by exploring the visual relationships that have foundations in mathematics as well as the essential qualities of life. Geometry of Design—the first book in our new Design Briefs Series—takes a close look at a broad range of twentieth-century examples of design, architecture, and illustration (from the Barcelona chair to the Musica Viva poster, from the Braun hand-blender to the Conico kettle), revealing underlying geometric structures in their compositions. Explanations and techniques of visual analysis make the inherent mathematical relationships evident and a must-have for anyone involved in graphic arts. The book focuses not only on the classic systems of proportioning, such as the golden section and root rectangles, but also on less well known proportioning systems such as the Fibonacci Series. Through detailed diagrams these geometric systems are brought to life giving an effective insight into the design process. Kimberly Elam teaches in the Department of Industrial Design at Ohio State University and is a principle partner in her design consulting firm.


Kimberly Elam teaches in the Department of Industrial Design at Ohio State University and is a principle partner in her design consulting firm.
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Editorial Reviews

Design Issues:
"A fantastically interesting look at the role proportion has played in all manner of design projects. . . . Her examples are both informative and insightful, and any designer could benefit from learning or revisiting the rules governing the basics of proportions." (Summer 2002)

New Design:
"Studies of the underlying geometric structures and visual relationships. . . both educate the reader and bring the designs to life." (September/October 2001)

CHOICE:
"Elams extensive research. . . adds a recognized value and brings a level of respect to the fields of art and design. . . . This small eye-opening paperback is a rare gem!" (April 2002)

The Ballast Quarterly Review:
"This book about proportional harmonies is probably the best introduction to the subject. It is beautifully organized, admirably thorough, and, while technical to some extent, not overly so. . . . It's a great little book, one that all teachers and students should see." (Winter 2002-2003)

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