I Am Almost Always Hungry
Cahan & Associates
This book is Out of Print
Publication date 10/1/1999
8.5 x 11 inches (21.6 x 27.9 cm), Paperback
224 pages, 360 color illustrations
Rights: North and South America only;
Carton qty: 10;
Legendary Harper's Bazaar art director Alexey Brodovitch had a favorite saying: "Why to eat bacon and eggs every day?" The designers at San Francisco-based design firm Cahan & Associates, in their hunger for fresh ideas, find inspiration in the most unexpected places, such as an oddly sculptural piece of discarded metal in the alley near their office, or a conversation with an elaborately tattooed bicycle messenger.
From these eclectic ingredients the office serves up in-your-face graphics that are exceptional for their visceral impact yet still convey the strategic thinking behind each piece. The firm's working methods, involving extensive exploration, collaboration, and play, are documented in this monograph through interviews with founder Bill Cahan, clients, and vendors; writings by colleagues; photo essays; proposals to clients that were accepted and rejected; and finished pieces, providing a portrait of a firm for whom process is just as important as product. Cahan & Associates, founded in 1984, works on projects ranging from packaging and annual reports to posters, websites, and corporate identity programs, with clients including Coca-Cola, Sun Microsystems, and the U.S. Postal Service. They have received more than 1200 design awards (!), and their work is in the permanent collections of the Cooper-Hewitt National Design Museum and the San Francisco Museum of Modern Art.
I Am Almost Always Hungry is the first monograph on their work, and a tour-de-force of production itself: printed on twelve different kinds of papers, the entire book is French-folded, giving it a heft that suggests anything but hunger.
Cahan & Associates was founded in 1984 and works on projects ranging from packaging and annual reports to posters, websites, and corporate identity programs, with clients including Coca-Cola, Sun Microsystems, and the U.S. Postal Service. They have received more than 1200 design awards, and their work is in the permanent collections of the Cooper-Hewitt National Design Museum and the San Francisco Museum of Modern Art.
"Its important to note that the studio monographs published by Princeton Architectural Press stand out from the pack of the usual show & tell-all books; they are more about inviting the reader to share in the work experience of the designers than they are about trumpeting achievements. They are about the process and not the finished piece after all."
Self-Promotions, Step-by-Step Graphics:
". . . this substantial. . . book focuses on the design firm's creative process and approach to design, featuring an eclectic collection of words, images, and commentary gleaned from design critics and journalists."
Speak Up/Under Consideration:
"The book is a beautiful and weighty object with French Folds, translucent paper, and Cahan's trademark color floods. Overall, it's rich in presentation and meaning if you're willing to look, read, and think about it all."
Be the first to add your comments about this book!