Make It Bigger
Paula Scher

An outspoken voice in the world of graphic design for more than twenty years, Paula Scher has developed a worldwide reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In Make in Bigger, Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the leading designers in the United States, and possibly the most famous female graphic designer in the world. Pointed and funny, it is an instructive guide for all those who navigate the difficult path between clients, employees, corporate structures, artists, and design professionals. Make it Bigger provides a survey of Scher's groundbreaking work, from her designs as art director at Columbia Records, to her identity for New York's Public Theater, to her recent work for the New York Times, Herman Miller, and the American Museum of Natural History's Rose Center planetarium.


Paula Scher is a partner in the design firm Pentagram and a member of the Art Directors Club Hall of Fame. She has won countless awards for her work, including the Chrysler Design Award and an AIGA Medal for distinguished service to the profession. Her album cover designs have earned her 4 Grammy award nominations. She lives in New York City.
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Editorial Reviews

Step Inside Design:
"In this extensive monograph, Paula Scher expounds on her professional life, from her modest beginnings as designer at CBS Records to her wll-deserved status as principal at Pentagram New York. " (November/December 2005)

Graphics Grande Dame Remakes the World In Type, The New York Times:
"Fighting information overload with a paintbrush." — Amy Goldwasser (January 12, 2006)

Step Inside Design:
"Great insight on client relations - great business advice. This is a topic that Paula has addressed with great wit and insight in her classic book Make It Bigger." — Ina Saltz (January/February, 2005)

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