Make It Bigger
by Paula Scher
ISBN 9781568983325
An outspoken voice in the world of graphic design for more than twenty years, Paula Scher has developed a worldwide reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In Make in Bigger, Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the leading designers in the United States, and possibly the most famous female graphic designer in the world. Pointed and funny, it is an instructive guide for all those who navigate the difficult path between clients, employees, corporate structures, artists, and design professionals. Make it Bigger provides a survey of Scher's groundbreaking work, from her designs as art director at Columbia Records, to her identity for New York's Public Theater, to her recent work for the New York Times, Herman Miller, and the American Museum of Natural History's Rose Center planetarium.
For anyone who seeks insight into the realities of graphic design practice from a designer's point of view, Scher's is one of the best accounts. --Print
"An honest magnum opus...wry, detailed and ultimately affirming." --Graphic Design: USA
"A vibrantly illustrated professional autobiography of one of the most recognizable contemporary graphic designers... This candid, entertaining narrative offers readers an inside view of the vast corporate networks and commercial forces that stifle innovative design, and reveals the techniques Scher has used to overcome them." --Design Issues
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