The Electric Information Age Book:  McLuhan/Agel/Fiore and the Experimental Paperback
by Schnapp Jeffrey
ISBN 9781616890346

The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players—designers, graphic artists, editors—stepped into the spotlight to produce a series of exceptional books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses. Graphic designers such as Quentin Fiore (The Medium is the Massage, 1967) employed a variety of radical techniques—verbal visual collages and other typographic pyrotechnics—that were as important to the content as the text. The Electric Information Age Book is the first book-length history of this brief yet highly influential publishing phenomenon.

---

This page gives you some basic information about the book described above ... but this
is just a quick-and-dirty web page designed for search engines.

Click here for a more info about this book in our online store, or if you prefer you can
visit our website from the main home page.

Welcome to Princeton Architectural Press !