Fresh Dialogue 8:  Designing Audiences
by AIGA New York Chapter
ISBN 9781568987514

Each year the New York chapter of AIGA brings together emerging designers for Fresh Dialogue, a panel discussion that provides a forum to present and talk about work, thoughts, and ideas. Designing Audiences takes a fresh look at graphic design through the eyes of three young designers, all of whom have embraced a media landscape dominated by user-centric social networking sites such as MySpace, Flickr, and YouTube. Playing with the notion of designer as visual interlocutor, they craft conversations where viewers become participants and the relationship between design and its consumers is radically redefined.

This lively Fresh Dialogue volume includes designers from a variety of media: Stefan Bucher with his wildly popular Daily Monster series; Eric Rodenbeck with the Flickr mapping brainchild Mappr as well as live data visualizations at Digg Labs; and Katie Salen with Karaoke Ice, the traveling karaoke ice cream truck. Designing Audiences is a stimulating and entertaining discussion of the changing role of the designer in the era of constant feedback. The moderator is popular online personality Ze Frank, creator of the web-based "the show with zefrank," stand-up comic, and soon-to-go-Hollywood charmer.

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